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For the first time, the Swiss Commission for Fairness has made decisions on so-called influencer advertising. Complaints against social media contributions of five influencers were lodged by the Swiss Foundation for Consumer Protection. The Commission approved two of these cases, and rejected one. Two cases are still pending.
According to the Commission, "if a corresponding #-notice is 'hidden' in a long list of different #-terms (a so-called Hashtag cloud)", the requirement of unambiguous recognisability is not fulfilled.
Blog entry 24.07.2019
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